The Pompous Alpaca logo and aesthetic mixes formality with fun. The monocle and pipe along with the bright color palette and flower imagery provide a lighter meaning to a serious word in the name of the shoppe. A person that is pompous is usually described as serious and/or pretentious, but I thought the word could be ambiguous with bold and bright, which could be adjectives that are portrayed throughout the brand, patterns and items that are sold in this shoppe.